On page SEO is the practice of optimizing individual web pages in order to rank higher in the search engine results when someone searches with a given keyword or keywords. On page is both about the content as well as the HTML code of the page and it can be optimized in several ways to attain highest visibility. In the past few years, the on page rules have changed a lot and Google is trying to make sure that it delivers the best results to the visitors and they only get what they are looking for. These days, a standard search result page shows even those pages that do not have the exact key word or the title or meta tag. These days we are dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. You must understand that while Google is getting smarter your on-page strategies must be too.
How on Page SEO Works: According to a coursework writing service, On page SEO has been defined as “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” It is not only about what the visitors are seeing but it also takes in account all the aspects of any website that helps to improve the overall rankings of a website. However, with time, Google is getting more sophisticated and the major factor that now plays a key role in on page optimization is relevant of the content or the page and how well it matches the query.
All this has immense benefit to the end user or the visitor and the website has about 8 to 10 seconds to ensure that the visitor is happy and does not hit the back button. The better the interaction and engagement, as well as the longer the users stay on the site, the better their experience and better chances of a return visit. All this is only possible when website designers and webmasters pay attention to the best on page SEO practices and see how their pages are doing. This article is a guide for all the webmasters out there who are trying to promote their webpages as they need to understand some of the best practices for on page SEO that will help them understand what they need to do and how in order to ensure higher rankings in search engine results.
Title Tags: If you have conducted your keyword research, this is the most important on page SEO practice. You must see which keywords are most relevant for your website and you must come up with unique title tags for every page. When the search engine conducts survey, it will highlight your keywords or phrases if someone looks for these terms and it will increase visibility and click-through rate. Your title should be written with first the primary keyword, then the second keyword and then the brand name and there should be a dash in between the keyword phrases. Avoid duplicate keywords and keep the title tag at between 65 to 55 characters including spaces as this will get you better results.
Meta Description: It is also very important as it is the compelling description about your brand or product that the user will read and make up his or her mind to click on your website. Search engine will also highlight the keywords in the meta description and it will help the users to understand if they will get the right results here. The ideal meta description should compelling and 150 to 160 characters long only and there should not be any irrelevant content as it will not help your website. Thing that you will need to remember is that you should not override your meta description with lot of keywords. Your meta description should provide proper meaning and should consist of rich content using your primary and secondary keywords.
Write Content with Targeted Keyword Phrases: You must know that the content is the most important part of the website as no matter how beautiful the website is and how good the products and services you are selling, if you are unable to tell visitors what you are doing for them, they will not be directed to your website. Google places most importance on the content and you must make sure that you some good quality and unique content that gets you good results in search engine. Make sure that the content is relevant to your keywords and phrases and the keyword is used at least 4 to 5 times in the content with links from other pages to the website that help you build good links for better exposure in search engine results. Some people write keywords more than 2.5% that is not a good strategy. Currently if you are using 1.5% keywords ration according to webpage content then it is enough but remember that keywords ratio should not be less than 1%.
URL of Your Webpage: Always remember that your webpage must have your main focused keywords. Some people use all keywords that results in generating long URL of webpage that results negative ranking factor for website. So you should always keep in mind to keep your webpages URLs to as short as you can. Do not use stop words. Just for example if you have a keyword SEO Services in London then you can use SEO Services London as your URL base. Similarly if you have lot of keywords like Cheap SEO Services, SEO Services in London, SEO Services in United Kingdom, SEO Services in UK, then you should not add all keywords in title page. To make your webpage SEO friendly, you should write page URL base as SEO Services London UK that makes your URL base worth of. However you should keep in mind to use your remaining keywords in title of your website that could be Cheap SEO Services in London, United Kingdom.
Header Tags and Keyword Phrases: Header tags are very important as they help to get traffic to your website. Also known as H1 tags, they are an important part of on page SEO and make the heading stand out in the search engine results. Make sure that H1 contains the relevant keywords as this will help too. You can also use H2 tags for a second header if there are multiple sections in one page. There are a number of practices for on page SEO that can help you build a better website that will get most visitors and better results in the long run. Studies show that most of wordpress and other CMS based websites use title of webpage as H1 tag. However you need to confirm that if theme that you are using, is using title as H1 tag, then do not write further H1 tag in content of body. If there theme does not write title tag as H1 tag then you must need to write H1 tag based headline in start of your content. Then use H2 and H3 tags further in remaining content. When you have published your website, recheck that if there is only one H1 tag or more because more than one H1 tags can cause problems in your search engine results. Remove plugins or change their tags if any of extra H1 tag there exists.
Adding Website to Webmasters: When you have done all this, you will need to add and verify your website in Google Webmasters Tools (Search Console now), Bing and Yendex Webmasters Tools. Best option to verify your webmasters details is to add verification tags/code line into header file of your website under meta tags. When you have completed verification, you will need to make a sitemap of your website. There are some plugins that offer free sitemap generation but however there are some online tools also available that can help you to generate your sitemap online. When you have generated your sitemap, must check that it is on root directory of your website and it is accessible. Sometime your HTACCESS code or ROBOTS.TXT files restrict search engines to access your sitemap so check both files and grant permission to all search engines. When you have done this, submit your sitemap to all webmaster tools to let them crawling your website and indexing it.
